The premier international

undergraduate MIS business

case competition.

Hosted at the Beedie School of Business in Vancouver, Canada, CaseIT brings together top business students and distinguished faculty members from around the globe, experienced industry professionals, and dedicated Simon Fraser University students to collectively challenge conventional thinking, redefine the boundaries of business and technology, and build global connections. The competition week provides a rigorous platform to test students’ critical business case analysis capabilities, challenge students to think creatively while balancing constraints, and to empower students to present with confidence in front of esteemed industry professionals on an international stage.



Official Competition Dates

Mid August 2018

Competition Case Structure, Scoring, and Rules

Early September 2018

Competition Accommodations

Early September 2018

Detailed Competition Week Schedule

Late September 2018

Competing Universities

Late Fall 2018


Welcome to CaseIT 2019!

Over the past years, CaseIT has transformed from an internal event into the world’s premier international undergraduate MIS case competition. Driven by the continuous support of the Beedie School of Business and our corporate sponsors—and inspired by the tenacity, dedication, and curiosity of our international competitors—CaseIT is proud to enter its 16th iteration. With 6 days of rigorous competition, 2 challenging cases, and 1 local design-thinking ideathon, we are proud to provide a platform where thought meets action, inviting top universities in MIS from across North America, Asia Pacific, Europe, and Australia.

CaseIT’s mission is to provide a global stage for competitors to shine, and to deliver a world class experience in which top MIS students can showcase their analytical skills and technological expertise. Ever-changing, rapidly-transforming, and constantly-evolving, technology has become an integral part of our lives, shaping business processes and creating industry trends. This year, we are eager to present our theme: “Speed of Technology.” Embracing these dynamics, CaseIT 2019 is eager to explore the relationship between time, speed, and technology.

Our Organizing Committee is currently hard at work with the goal of creating an exceptional competition experience for you. We invite you to explore more information regarding our competition on the website, and to follow our latest updates on our social media channels.

Warm Regards,
Michelle Chen
Chair, CaseIT 2019


Organizing Committee

Michelle Chen


As a business technology competitor and returning director, I am thrilled to be leading a team of 40+ dynamic and determined individuals to breathe life into CaseIT 2019. My goal is to build a global stage that truly embraces the innovative perspectives of our competitors, and to create an optimized, tech-enabled competition experience that propels international and local students to thrive.

With a food scene as culturally diverse and exotically vibrant as its inhabitants, Robson Street is an adventure combining different tastes of the world in one city. Japanese, Korean, Thai, or French—this street has it all when it comes to classic and fusion cuisine!

“Mastering others is strength. Mastering yourself is true power.” - Lao Tzu.

Peyton Winslade

Vice Chair

Being a part of CaseIT has given me a platform to leverage my experience as a case competitor in order to build an amazing event. My goal in helping to lead this team is to create the best possible competition environment for our competitors who travel thousands of kilometres from around the world for their chance at case-competition glory.

I love exploring downtown Vancouver by foot. One of my favourite things to do is go for walks around the city, especially the Seawall. It has some of the best views of Vancouver and the North Shore mountains!

“If you’re not first, you’re last.”

Rebecca Lu

Creative Director

This year I plan on enhancing our print material and digital platforms by creating a compelling visual narrative that reflects CaseIT 2019’s values. It’s exciting to unite the values we believe in with the CaseIT brand and I hope that CaseIT participants will experience that narrative with us.

My favourite part about Vancouver is the hiking and food adventuring! I love taking photos in nature. My favourite hiking locations are Lighthouse Park, with its various trails, and Quarry Rock with views that make hiking up worthwhile. When I’m not hiking I enjoy going on mini food adventures around the city to scout out my next favourite bubble tea or dessert place.

“Nobody can be uncheered with a balloon.” – A.A. Milne (Winnie the Pooh!)

Quinn Li


As a Controller of CaseIT 2019, my role is to prepare an accurate budget for CaseIT 2019 and to manage the actual costs during the competition week. With this I will ensure the competition runs successfully and has sufficient funds. My goal for this year is to balance the cost spending in order to maximize competitors’ experience.

Food and hikes are my favorite parts of Vancouver. Always eager to visit new restaurants and go for new hikes during the summer.

“Do unto other’s as you would want them to do unto you.” - The Golden Rule

Jaya Gill

Director of Content Strategy

As Director of Content Strategy, I ensure that all content displayed to the competitors, faculty, and sponsors is professional and remains consistent with CaseIT 2019’s theme and values. I want to ensure that CaseIT is remembered as a professional yet fun competition bringing together students, faculty advisors, and sponsors from around the world!

My favourite part about Vancouver is scenery from the local mountains. During the winter season, Grouse and Cypress mountains are my favourites to go snowboarding and skiing. Throughout the summer, these mountains make for great hikes with breathtaking views of the city!

“You are braver than you believe, stronger than you seem, and smarter than you think.” Christopher Robin

Molly MacLeay

Director of Internal Strategy

As Director of Internal Strategy, my role is to manage all internal operations effectively. I plan to make a valuable impact this year by ensuring our entire organizing committee runs smoothly and cohesively so that we can deliver the best CaseIT experience possible to competitors!

I love all the food Vancouver has to offer! My favourite restaurants to visit are fusion restaurants that combine the best elements of multiple cultures to create delicious meals.

“You don’t win friends with salad” - Homer Simpson.

Ricky Dang

Director of Events

As the Director of Events, elevating and executing the Welcome Dinner and Awards Banquet is my top priority. I want to provide international competitors and guests with the most memorable celebrations so that they will remember competing in CaseIT 2019 forever.

Vancouver’s stunning landscape is my favourite thing about this city. Each season it has allowed me to play different sports and enjoy the great outdoors. From snowboarding, to ultimate, to swimming, to hiking, there is always a place to be active. There doesn’t seem to be an end to the adventure.

“When life gets you down, you know what you gotta do? Just keep swimming. Just keep swimming. Just keep swimming.” - Dory.

Lena Kozyr

Director of Hospitality

As a Director of Hospitality, I work on making CaseIT one of the most memorable case competitions. CaseIT 2019 will be full of surprises for competitors, allowing them to create long-lasting friendships, expand their professional network, and explore one of the most beautiful cities in the world.

Every morning I enjoy Vancouver’s picturesque views. Just walking through Vancouver gives you an unforgettable feeling of happiness because you are being exposed to the city, mountains and water. Moreover, this city’s cultural diversity and some of the best cuisines in the world, Vancouver one of the best places for foodies.

“Nothing is impossible, the word itself says, “I’m possible” “ - Audrey Hepburn.

John Thomas

Director of Information

As Director of Information, I am responsible for all things tech at CaseIT. I ensure that a sense of seamlessness and simplicity is engrained into the technological experience for all CaseIT stakeholders. I have my hand in discovering where it is best for us to deploy technology to reduce the friction of this global event, and the design, creation, and operation of said technology to ensure the CaseIT 2019 tech experience is one that seems invisible before, during, and after the competition.

My favourite aspect of Vancouver has to be our growing technology scene. From startups popping up everywhere, to bigger players in the industry establishing a larger presence in Vancouver, our city is truly living up to its reputation as “Silicon Valley North.”

“The ones who are crazy enough to think they can change the world are the ones who do.” - Steve Jobs

Jordan Chan

Director of Media

As Director of Media, I plan on elevating all media showcased on our social platforms. By enhancing each visual that reflects CaseIT 2019’s values, I want to capture the competitive spirit, energy, and anxious anticipation throughout the competition.

From breathtaking views of the mountains up north to a glance of the city found on the top of the Lions Gate bridge, Vancouver never fails to amaze me. As an adventurous person, I find joy in exploring the world and expressing my discoveries through photography and cinematic videos.

``Life can end at any moment. Live every day like it's your last and to never let opportunities slip through your fingers.`` - Sam Kolder

Dasha Vdovina

Project Manager of PIVOT

To elevate PIVOT this year, I will be focussing on all the little details to allow sponsors and students to showcase all they have to offer. My goal is to coordinate an event for industry professionals and local students to connect in a less formal environment. Through this, industry professionals will see students in action as they develop an innovative solution to a constructed challenge.

My favourite part about Vancouver is its unique scenery. At any time of year, the mix of beautiful mountains, hints of snow, and the lively oceans are indescribable.

“Sometimes Me Think, ‘What is Friend?’ And then me say, ‘Friend is someone to share the last cookie with’” - Cookie Monster

Genevieve D’Souza

Director of Social Media

As Director of Social Media for CaseIT I make sure that CaseIT is looking its best! I do this through making sure that our social media feeds looks great, brainstorming and creating new content for our competitors, sponsors and community, as well as finding new ways to engage our international audience.

Since moving to Vancouver recently from Toronto, I’m constantly out exploring the vibrancy of the downtown core as well as the nature that surrounds it. The mountains never fail to amaze me! Some of my favourite things to do include going on hikes and running, eating food, and exploring more of what Vancouver has to offer.

“The more we admit we do not know, the more opportunities we gain to learn.” Mark Manson

Sonya Smirnova

Director of University Relations

My strategy for CaseIT 2019 is to maintain the connections that CaseIT has established over the 15 years of our competition. In addition, I want to elevate our presence on a global scale by expanding the list of universities that are aware of CaseIT.

The aspect of Vancouver that I enjoy the most is all of the beautiful scenery that you can see from the city that is surrounded by beautiful mountains, water and aesthetically pleasing cafes. I love to stroll around and enjoy the atmosphere of being downtown Vancouver.

“If a man does not have sauce, then he is lost. But the same man can get lost in the sauce.” – Gucci Mane.

Arjan Lail

Director of Logistics

I am responsible for ensuring everything and everyone is in the right place at the right time - and working with such a talented organizing committee is what makes it happen! As the Director of Logistics, I juggle the schedules of all of CaseIT’s stakeholders and attendees, and ensure every detail of the day is well-thought-out.

My favourite part about Vancouver is the diverse culture and coastal views by being Canada’s gateway to the Pacific Rim. Besides views, Vancouver is also full of sustainable, innovative, and creative businesses.

“You can’t go back and change the beginning, but you can start where you are and change the ending.” - C. S. Lewis

Estela Xu

Content Creator

As a content creator, my main responsibility is to ensure the CaseIT website is well-designed, up-to-date and precise. Through using various social media outlets, I plan to document CaseIT from the perspective of both the Organization Committee and competitors. It’s going to be a great year, I am ready to #LoveIT.

I love that Vancouver is the best place for skiing with a variety of mountains. There are different trails for people with different skill levels and the scenery during winter time is like a wonderland.

”If you cannot do great things, do small things in a great way.” by Napoleon Hill

Jason Chung

Lead Photographer

As Lead Photographer, I aim to create incredible portraits and photographs of all competitors, committee, and faculty members throughout the competition.

My favorite part about Vancouver is how easy it is to go out camping or hiking. I’ve been in Scouts my whole life, and the outdoors has become a part of me. Whether it’s kayaking at Deep Cove or camping at Sunshine Coast, it goes without saying that I’m in love with nature. Doing any of those things gives me an unrecreatable feeling that money just can’t buy!

“They can’t outthink me if I’m not thinking at all.”