COMPETITION STRUCTURE

For our 15th Anniversary, CaseIT is celebrating by providing new opportunities for undergraduate competitors from around the globe to showcase their capabilities in case analysis and immerse themselves in Canadian culture! Details about this year’s competition are included below.

SIX DAYS OF COMPETITION

CaseIT 2018 spans across six days from Sunday, February 11th to Friday, February 16th, 2018. We look forward to welcoming teams to experience our beautiful City of Vancouver and to put their skills to the test for more days than ever before!

MULTI-CASE COMPETITION FORMAT

Teams will be challenged during the competition week to showcase their versatility and adaptability through multiple rounds of business cases:

Preliminary Round One

Short Case

On Tuesday, February 13th, teams showcase their ability to perform under pressure with a five-hour case. Teams that place first within their division for this case automatically qualify for the Wildcard Round.

Preliminary Round Two

Long Case

On Wednesday, February 14th, teams begin deliberations for the long case. Competitors will have 24 hours to deliberate, and then an additional 24 hours of preparation time prior to presenting their solutions to industry professionals on Friday, February 16th. Winning teams will advance to the Finals Presentations

Wildcard Round

5-minute pitch

On Friday, February 16th, teams qualifying for the Wildcard Round will compete in a rapid-fire, 5-minute pitch of their long case solution to industry professionals. The team that places first in the Wildcard Round advances to the Finals Presentations.

Finals Presentation

Long Case Re-Presentation

The Finals Presentations showcase the top five teams’ case solving capabilities. The qualified teams re-present their long case solution to a new panel of judges during the Finals Presentations. The winning team of the Finals Presentations is declared the CaseIT 2018 Champions.

Organizing Committee

Take a minute to get to know us, we cannot wait to meet all of you!

Madeline Millsip

Chair

After three years of travelling the world to compete in case competitions for the Beedie School of Business, I am thrilled to now be able to leverage my competition experiences on the organizing side of CaseIT---where we are determined to provide each competitor every opportunity to shine.

MY IDEA OF PRODUCTIVE FUN
I am honoured to be leading this CaseIT Organizing Committee of highly ambitious, enthusiastic teammates who are dedicating countless hours to bring CaseIT's 15th Anniversary to life. I actively strive to provide our team with a platform to create, ideate, and collaborate--with the objective of shaping an exceptional experience for your week with us at CaseIT.

MY IDEA OF ACTUAL FUN
I love everything and anything in the outdoors! I grew up as an avid ocean kayaker and am addicted to adventure. This has led me to backpack the fjords of Norway, hike glaciers in Iceland, and ride my bicycle over 1,200 kms from Jasper to Vancouver!

Kim Venn

Vice Chair

Being a part of the CaseIT Organizing Committee is a motivating, challenging, and fulfilling experience. After competing in local case competitions and an international research competition, I was inspired to join CaseIT and contribute to the tremendous amount of planning that is required to create a life-changing and memorable experience for international case competitors.

MY IDEA OF PRODUCTIVE FUN
I am so grateful to be Vice-Chair of CaseIT this year and to work alongside the Chair and Organizing Committee to challenge what is possible in our case competition. I work alongside Internal Strategy and University Relations to ensure that local undergraduate students, team hosts, sponsors, and international competitors all have the most incredible experience possible at CaseIT 2018.

MY IDEA OF ACTUAL FUN
I am a hiking enthusiast and am constantly attempting to overcome my fear of heights by going on challenging hikes around Vancouver. If I’m not hiking or running, I’m probably unleashing my inner nerd by arguing with my debate team or looking up new debate motions.

Samantha Nguyen

Controller

I have longed to be a part of CaseIT since my first year of university after participating in case competitions. On the Organizing Committee, I play a role alongside 42 other exceptional individuals to creatively and innovatively shape the competitors’ experience. I am honoured and excited to welcome competitors, coaches, corporate representatives, and students from around the world to celebrate CaseIT’s impact for the past 15 years.

MY IDEA OF PRODUCTIVE FUN
I find nothing more satisfying than providing our team the financial information they need to make decisions. That is why, as tedious as it may seem to others, I manage CaseIT’s financials including the budgeting process and timely reporting to stakeholders.

MY IDEA OF ACTUAL FUN
Taking care of my aquarium scape is how I pass my time. Nothing says Controller more than the responsibility of ensuring a small ecosystem thrives. I always enjoy a good chat over a hot chocolate or bubble tea (yes, just those two) even if it’s non-aquarium related!

Annie Yang

Director of Public Relations

I was introduced to CaseIT while watching the final presentations in my first year at SFU. I was captivated by the tenacity, excitement, and drive of the international case competitors. After delving into case competitions myself, I’m excited to be a part of our CaseIT journey this year to help create an exhilarating competition experience for CaseIT’s 15th Anniversary!

MY IDEA OF PRODUCTIVE FUN
I’m responsible for ensuring that CaseIT looks as awesome to our stakeholders as it looks to us! To communicate, maintain, and enhance the CaseIT brand in the media, I work alongside the Marketing portfolio to shape the story of CaseIT, and to foster stronger relationships with our stakeholders.

MY IDEA OF ACTUAL FUN
Constantly seeking novelty, I believe in trying (almost) everything at least once. I also enjoy a good ugly cry from being emotionally invested in TV & film characters. I stay close to my friends (and food) by constantly talking about the foods I'm craving until I satisfy that craving, only to move onto obsessively craving something else.

Carolyn Yip

Director of Photography

I am excited to work with a talented team of individuals to create an engaging experience for students that come from around the world to CaseIT. Coming into CaseIT as a student from a design program, I enjoy developing media that creates a memorable experience and has an international reach.

MY IDEA OF PRODUCTIVE FUN
I am responsible for working with the marketing team to design the visual media identity of CaseIt. I art direct the photography as well as create animations that help to develop and share CaseIT’s branding.

MY IDEA OF ACTUAL FUN
I enjoy running, swimming and hiking, but also on the weekends I especially enjoy popping a large bowl of popcorn and settling down to watch a movie. Don’t let me go into an art supply store though, as I have a habit of collecting sketchbooks, mechanical pencils and gel pens even though I already have too many.

Mary Zhai

Director of Competitor Engagement

I have been a competitor in both internal and international case competitions while studying for my undergraduate degree at SFU. Case Competitions are amazing for developing skills and bringing people together. This year, I am so happy that I get to be on the organizing side of a case competition, to be working for CaseIT!

MY IDEA OF PRODUCTIVE FUN
I develop most of the content that reaches competitors such as CaseIT web pages and Competitor Packages. CaseIT’s marketing strategy is also led by me. This means I get to ideate and create (with the help of our team!) the content on our social media and competitor’s portal so you can get the most up-to-date and exciting news about CaseIT. My job is to keep you connected with CaseIT!

MY IDEA OF ACTUAL FUN
I have four pet birds and I just love hanging out with them. Any bird owner will tell you that birds have so much personality and each one of them is different. They’re kind of like dogs that can fly.

Peter Tivy

Director of Technology & Branding

Joyce Aquino

Director of Design

Being a part of CaseIT has provided me a great opportunity to work with so many talented and driven individuals. CaseIT has allowed me to expand my SFU community outside of my program (SFU School of Interactive Arts and Technology) and I can’t wait to make so many more friends from around the world during the competition!

MY IDEA OF PRODUCTIVE FUN
Almost everything that you see from CaseIT is designed by me (and some by Peter), this includes the package that competitors receive at the competition, CaseIT banners, the headers on social media, and many more things to come! My job is to make CaseIT look good!

MY IDEA OF ACTUAL FUN
I like thrifting because it’s always exciting finding something unexpected that no one else has. I also enjoy watching movies, drawing, eating food, and petting furry friends.

Vivian Chen

Director of Hospitality

As the Director of Hospitality, I aim to create a customized experience for our competitors this year. I am excited to work alongside a great team that is excited to grow and make this a great 15th year anniversary for CaseIT.

MY IDEA OF PRODUCTIVE FUN
I am responsible for ensuring that Vancouver feels like home to each and every participant during the competition week. This includes managing hotel accommodations and leading the development of Discover Vancouver. A primary component of my role is ensuring effective communication with our hospitality-related stakeholders, to build lasting relationships for years to come!

MY IDEA OF ACTUAL FUN
Shopping online is an ongoing addiction--I cannot seem to stop myself even though tuition has my net earnings in the negatives. Otherwise, here are a few things I enjoy doing for free: spending time with my dogs, watching a variety of shows (e.g. anime, Criminal Minds, Quantico, K-Dramas), and reading or watching anything related to behavioural and cognitive psychology.

Arjan Lail

Director of Events

Looking towards a career in production and event management, CaseIT has been the perfect opportunity to grow while appealing to my competitive nature. Being able to work on something I’m passionate for with a group of driven individuals is what has truly motivated me to give CaseIT my all!

MY IDEA OF PRODUCTIVE FUN
As Director of Events I’m responsible for the two largest events during the competition week--the Welcome Banquet and Awards Banquet. For each of these events I strive to coordinate a flawless experience for our guests; this includes selecting venues, creating custom menus, and creating event itineraries. For myself this process is exciting, but working with the Hospitality, Events, and Logistics team members makes it truly rewarding!

Peyton Winslade

Director of Logistics

Being a part of CaseIT has given me a platform to leverage my experience as a case competitor in order to build an amazing event. My goal is to create the best possible competition environment for our competitors who travel thousands of kilometres from around the world for their chance at case-competition glory.

MY IDEA OF PRODUCTIVE FUN
I am responsible for ensuring everything and everyone is in the right place at the right time! As the Director of Logistics, I juggle the schedules of all of CaseIT’s stakeholders and attendees, and ensure every detail of the day is well-thought-out.

MY IDEA OF ACTUAL FUN
I like to discover new TV shows and re-watch old favourites. My personal all-time favourites are Parks & Recreation, Grey’s Anatomy, and Friends. My competitive side also crosses over to the ‘fun’ side of my life, so I love playing board games with my friends.

Michelle Chen

Director of Internal Strategy

Highly enticed by case competitions since freshman year, I am elated to be a part CaseIT and have the chance to bring an exceptional competition experience to competitors around the world. I am truly excited to work with a team of highly motivated, driven, and collaborative individuals who thrive for excellence.

MY IDEA OF PRODUCTIVE FUN
Ideating! My role in CaseIT falls in organizing our inaugural Ideathon, a full-day and tech-centric challenge aimed at connecting local students with business and technical acumen under one creative setting. Additionally, I oversee the internal affairs of our Organizing Committee, meaning I am constantly engaged with what each portfolio is up to!

MY IDEA OF ACTUAL FUN
I am a believer in #WorkoutToEat and swear by gym therapy! When I'm not at the gym running away from my worries or crunching away my sorrows, I am hopping from café to café, trying out new kinds of coffee and desserts.

Joshua Chareunsouk

Director of University Relations

I was eager to return and play a bigger role after being a part of an amazing CaseIT team last year. As someone who has always had an interest in case competitions, I am excited to see universities competing at the highest level here in Vancouver. I am excited to see where our team can take CaseIT this year!

MY IDEA OF PRODUCTIVE FUN
With my Co-Director Jean-Paul, our job is to ensure all communications to universities are timely and professional. We ensure that each team has all the necessary information required to have an amazing time competing at CaseIT 2018, allowing CaseIT to build long-term relationships with universities from around the world.

MY IDEA OF ACTUAL FUN
I love going to escape rooms! It challenges me to think outside the box, and everyone has a great time. Other than that, I do enjoy using my free time to catch up with friends over food or board games.

Jean-Paul Morneau

Director of University Relations

Two years ago I had the opportunity of joining CaseIT as a team host. I took a year off while I was away on exchange, and am glad to return this year as a Co-Director of University Relations. I had an awesome time in my first year of CaseIT, getting to not only know my team (HKUST) but many other competitors from around the world. I’m excited to return again and be a part of CaseIT!

MY IDEA OF PRODUCTIVE FUN
Echoing what Josh, my Co-Director said, we work hard to ensure timely communication between the competing universities and the Organizing Committee. We strive to not only complete our tasks but also to build strong relations with the schools so competitors are ready and excited for CaseIT once February rolls around.

MY IDEA OF ACTUAL FUN
When the weather is nice, I try to be outside as much as I can--road biking, rock climbing, hiking, skiing or simply being at a local park. I love sharing a good local pint of beer (right now I really enjoy the “Saison” from Postmark Brewing) with friends to catch up. It’s a great way to relax, especially after a day well spent outdoors!

Julie Han

Director of Sponsorship

Completely new to the Beedie community, CaseIT has provided me the immense opportunity to explore my talents and build my network, all while contributing to such a supportive and productive team. I feel so privileged to be on this team and proud to share all our hard work!

MY IDEA OF PRODUCTIVE FUN
Along with my fellow Sponsorship Directors, I facilitate relationships with sponsors on behalf of CaseIT. This involves establishing relationships, continuing correspondence, developing sponsorship opportunities, and most excitingly for me, documentation! I ensure all our communications are documented, in an accessible and operational way, to ensure the needs of all stakeholders are met.

MY IDEA OF ACTUAL FUN
I like to buy used academic textbooks off of Amazon, read them, and write fun notes in the margins. I also like to run. I just put on my shoes and run, and then walk home when I get tired.

Tanmayya Saraf

Director of Sponsorship

CaseIT is the sister competition of my very first internal case competition (InTech), and it has a special place in my heart for opening up my case competition world. As a case competitor, I thought it would be interesting to take a turn on this side of the table and help enhance the competitors’ experience.

MY IDEA OF PRODUCTIVE FUN
As a member of an amazing Sponsorship Team, I have had the most fun meeting sponsors and forming relationships with them. Pitching to the sponsors along with other CaseIT members has been great in establishing my confidence in front of executives from companies, which has also contributed to the growth of my personal network.

MY IDEA OF ACTUAL FUN
Besides obsessing over bollywood music and movies, I enjoy spending time with my friends, whether it’s going to the beach or playing basketball or Monopoly. I also enjoy my fair share of Netflix, my classic go to is Friends!

Daniel Breedveld

Director of Sponsorship

I have always been interested in getting involved with case competitions at Beedie, and CaseIT presented an excellent opportunity to be part of a world-class competition. I am honoured to be a part of this truly remarkable team and look forward to contributing to CaseIT 15 being the best one yet!

MY IDEA OF PRODUCTIVE FUN
As Director of Sponsorship Strategy, I have worked with our sponsorship team to prepare for outreach to potential sponsors and offer them the most value possible. Working with this team has sharpened my critical thinking skills and resourcefulness.

MY IDEA OF ACTUAL FUN
I like to listen to music and play the drums in my spare time. I also really enjoy experiencing new places and cultures (I am currently in India as I write this!).